Since its debut, the New Balance 2002R J Crew Incense continues to record high sells within the Crew Incense catalog.

The New Balance 2002R J Crew Incense upper is a synthetic leather product dressed with an incense or heliotrope colorway with a mesh netting at the vamp and collar. The quarter panel, heel tab, and lining of the New Balance 2002R J Crew Incense are dressed in a slate grey. The heel is embellished with vibrant purple and blue with a suede style that mixes coffee tones and tan.

New Balance 2002R J Crew Incense became available on September 9, 2021, at a retail price of $140.